How to waste a minimum budget on bloggers. Skyeng case

The success of an advertising campaign is influenced by too many factors, from the blogger’s mood to the dollar exchange rate. But I want to talk about how to reduce risks and work most efficiently. We made a lot of mistakes, but in the end we reduced the budget drain from 40% to 20% of… Continue reading How to waste a minimum budget on bloggers. Skyeng case

How DIY product manufacturers can effectively use their advertising budget

Content: In order to share the secrets of effective promotion of DIY products, it is necessary first of all to determine which specific positions in the segment will be discussed, because DIY is such a huge barrel with fish of various types. This article will focus mainly on hand-used goods – electrical, hand tools, their… Continue reading How DIY product manufacturers can effectively use their advertising budget

How can an automaker reduce CPA by 2 times and optimize advertising budget spending?

Havas Media has been collaborating with Hyundai Motor Company for eleven years. The agency helps the Korean automaker and its dealers conduct advertising campaigns in Russia. When launching large-scale campaigns, advertisers are interested in ensuring that every ruble is spent effectively. That’s why we at Havas Media always keep up with modern technologies and automate… Continue reading How can an automaker reduce CPA by 2 times and optimize advertising budget spending?

KPI blogger is rich: how not to lose your budget in December

The one who stood up first is the target. Jokes aside, but in December we had to resort to invention in order to meet KPIs. We involved simple human forces – bloggers. This is how our story begins: sit down, we will walk along a fresh trail with proofs. Background Brand: FRAUTEST – tests to… Continue reading KPI blogger is rich: how not to lose your budget in December

How to reduce your advertising budget on Instagram by 2 times and increase sales by 20%

How can a premium Russian clothing brand survive a crisis? What settings in the target will help optimize the advertising budget and at the same time increase revenue by a quarter? Now we’ll tell you. Now let’s get down to business. Client: Russian premium designer clothing brand The client uses Instagram as the main channel… Continue reading How to reduce your advertising budget on Instagram by 2 times and increase sales by 20%

How can a marketer achieve a monthly plan with a limited advertising budget: a detailed analysis of all variables

Everyone is familiar with the situation when the calendar month is already in full swing, but the sales plan is not being fulfilled in sufficient quantities. In a business where the marketing department is responsible for attracting customers (the main acquisition channel is inbound), the marketer in such a situation receives the instruction: “more leads!”… Continue reading How can a marketer achieve a monthly plan with a limited advertising budget: a detailed analysis of all variables

Case: How to bring a new product to market? We create a website with a limited budget and deadlines

Every project starts somewhere, behind every site there is an idea and goals for its creation. In our case there was a product – liquid rubber. Introductory information on the project: What is it: a waterproofing material to protect the roof, foundation and walls from moisture. What problem does it solve: we need high-quality material… Continue reading Case: How to bring a new product to market? We create a website with a limited budget and deadlines

How to properly distribute an advertising budget using the example of a telecom operator

The marketer does not have enough information to justify the budget One of the tasks of a marketer is to calculate how much money needs to be invested in each promotion channel: online advertising, radio, television. The budget must be approved by the manager. The latter wants to get reasoned figures, but the marketer often… Continue reading How to properly distribute an advertising budget using the example of a telecom operator

Brands vs. Black Friday: how not to kill your advertising budget

The sales season traditionally begins in mid-November all over the world and lasts until the New Year. The pandemic and lockdown made these days especially long-awaited for both sellers and buyers: according to Criteo, in 2020, November sales worldwide increased by 139% compared to October data. Abroad, Black Friday really allows people to save big… Continue reading Brands vs. Black Friday: how not to kill your advertising budget

“Daily Budget” is a new tool in Yandex.Zen. How to launch, what effect to expect, real cases

What is different about the new strategy? Let me remind you how the old strategy works in Zen’s advertising account using the “involvement” model, that is, with payment for completion of readings. It was necessary to independently set the rate for rereading at the start and quite often (if you want good indicators of the… Continue reading “Daily Budget” is a new tool in Yandex.Zen. How to launch, what effect to expect, real cases