Star responsibility: how marketing can choose a brand “hero”

Using a star person in an advertising campaign is one of the most common, but still popular techniques. “The Face from the Advertising Poster” It all depends on the strategy. Attracting a celebrity is just one of many techniques that can be used to solve certain tactical problems. For example, a brand’s strategy may be… Continue reading Star responsibility: how marketing can choose a brand “hero”

How to choose a digital agency in 2020? Educational program from Andrey Terekhov

Andrey Terekhov, CEO of RUWARD and managing partner of Cossa, in the Native video project spoke about the key points when choosing digital agencies. What should you know if you want your order to be executed efficiently? Watch the video. Timing 0:37 The digital market today is…2:59 Why are there so many non-professionals in the… Continue reading How to choose a digital agency in 2020? Educational program from Andrey Terekhov

How to choose an email marketing service for small businesses

From the editor We once wrote on when choosing a mailing service. We did not mention names, but only shared tips on how to choose a platform for different needs. In this article, we will look at mailing services: what types exist and how they differ. To make the comparison objective, we asked Yulia Povkh,… Continue reading How to choose an email marketing service for small businesses

What is an email API and how to choose it correctly?

The Email API is a set of tools and protocols that developers use to integrate full email functionality into their apps and websites. Thanks to the email API you can: Set up incoming emails to trigger specific actions (recording data in CRM, creating tasks in the management system, etc.). Analyze incoming correspondence (for example, subject… Continue reading What is an email API and how to choose it correctly?

Where to get blog topics from and how to choose them correctly

A blog is a great tool for business, personal promotion and self-expression. But for it to bring real benefits, it is important to conduct it regularly. It is necessary to constantly generate new topics that will be interesting . And often this is what turns out to be the most difficult. I tell you where… Continue reading Where to get blog topics from and how to choose them correctly

Came, chose, won: why participate in digital competitions and how to choose a relevant one

Confirmation of examination Not only a prize, but also being included in the shortlist already indicates personal or corporate achievements. This is not just a diploma in a frame, but also a vector for further goals and strategy in your chosen niche. Vasily Vishnyakov CEO of digital agency Bquadro “We actively participate in digital competitions… Continue reading Came, chose, won: why participate in digital competitions and how to choose a relevant one

How to choose a mailing service. Part 3. Language, security, API, price. Expert advice.

Healthy How to choose a mailing service. Part 1 Editor, integrations, speed, segmentation We continue our story about the criteria for choosing a service for email newsletters. In the third part we will touch on the criteria: . . . . . . Healthy How to choose a mailing service. Part 2 Personalization, automation, support,… Continue reading How to choose a mailing service. Part 3. Language, security, API, price. Expert advice.

How to choose a CRM system for small business

CRM is a customer relationship management system. It helps to monitor and analyze sales data, plan the company’s work and increase its efficiency. The CRM core is a database that keeps records of all clients, transactions and tasks. Each client, transaction and task is tied to a specific manager in the company. Examples of popular… Continue reading How to choose a CRM system for small business

How to choose and track micro-conversions correctly?

Microconversions are often underestimated due to their intermediate nature and low direct connection to the bottom line. However, understanding and tracking them can lead to significant improvements in the effectiveness of marketing activities. I explain what microconversions are and why they are needed. What is micro conversion Microconversions are any user actions on the site… Continue reading How to choose and track micro-conversions correctly?

Hype is nothing, settings are everything: how to choose a media platform to launch an effective campaign

“Hype” and “sagging” sites The performance marketing industry rarely experiences major shifts, but 2020 turned out to be a little different. The slowdown in economic growth and mass quarantine directly affected the global advertising market, predetermining some trends. First of all, people’s behavior has changed: during self-isolation we began to use social networks more often.… Continue reading Hype is nothing, settings are everything: how to choose a media platform to launch an effective campaign