Offline → digital: how we promoted the invention of a Penza engineer on the Internet

How it all began A year ago, a Penza engineer approached us to understand how interesting his invention of a boiler-based summer shower installation would be of interest to buyers. He really wanted to produce such a boiler in large quantities and for this he patented it, all that was missing was promotion. We approached… Continue reading Offline → digital: how we promoted the invention of a Penza engineer on the Internet

How to choose a digital agency in 2020? Educational program from Andrey Terekhov

Andrey Terekhov, CEO of RUWARD and managing partner of Cossa, in the Native video project spoke about the key points when choosing digital agencies. What should you know if you want your order to be executed efficiently? Watch the video. Timing 0:37 The digital market today is…2:59 Why are there so many non-professionals in the… Continue reading How to choose a digital agency in 2020? Educational program from Andrey Terekhov

Furniture category: how research can help digital advertising campaigns

In 2018, the Russian furniture market began to recover after the crisis. production in Q1–Q3 2018 in monetary terms increased by 8% – from 175.6 to 189 billion rubles, and sales of all furniture on the market increased by 30% – from 370.3 to 477.5 billion rubles. Lately, the main task of the players has… Continue reading Furniture category: how research can help digital advertising campaigns

How a VKontakte competition helped promote a new programming school in the region: the case of the digital agency x.seven

Our client is the Algoritmika programming school for children in Vologda. The school’s owners took over the franchise in the summer of 2019 and opened it in early August. Like all projects that have just entered the market, the question arose: where to get leads? Then they contacted us at x.seven. The target audience Vologda… Continue reading How a VKontakte competition helped promote a new programming school in the region: the case of the digital agency x.seven

Drone vs. Application. How digital is changing the lives of petrochemical giants

Imagine a big factory. Somewhere far away in Siberia, a huge city-forming enterprise. Now it is not just a solid and unshakable industrial giant, but a new reality where “Big Iron” goes hand in hand with “Digital”. Here, with the help of drones, 3D terrain models are created and environmental control is carried out, augmented… Continue reading Drone vs. Application. How digital is changing the lives of petrochemical giants

Anti-virus digital marketing: how to save your business

The COVID-19 coronavirus has hit businesses hard. Offline is frozen, strategies created for 2020 are not working, people have gone into deep self-isolation, are hiding and waiting for something. And there is no need to wait. Here it is – another life. We need to adapt to it now. After all, if you do not… Continue reading Anti-virus digital marketing: how to save your business

How to find your niche in digital and whether you need to look for it

The digital sphere is constantly evolving, so specialists have to adapt to remain relevant in the market. Niching is one of the ways to increase your income and “grow” in your profession. What are the advantages and disadvantages of niching, what professions can you niche in and how to choose your niche – we’ll look… Continue reading How to find your niche in digital and whether you need to look for it

How simple digital tools increased radio listening time by 40%

About Russian Media Group Russian Media Group is one of the largest radio holdings in Russia. It includes 5 radio stations (“Russian Radio”, “HIT FM”, “Radio MAXIMUM”, DFM, “Radio Monte Carlo”) and the music channel RU.TV. The holding is known for prestigious show projects in the music field: the Golden Gramophone Award, the Russian Music… Continue reading How simple digital tools increased radio listening time by 40%

How Digital asset management systems help you switch to remote work and be more productive: the case of the Austrian agency POLAK and FRIENDS

Hello everyone, my name is Alexander, CMO at Daminion Software. Our company has been implementing its own Digital asset management (DAM) system in large companies and organizations in the USA and Europe for more than 10 years. We have more than 600 clients. Of the world famous who are not under NDA: The United Nations… Continue reading How Digital asset management systems help you switch to remote work and be more productive: the case of the Austrian agency POLAK and FRIENDS

How to improve your digital skills using freewriting

Freewriting helps improve skills at different levels: writing texts, coming up with ideas, training awareness, thinking outside the box, making decisions and much more. Let’s figure out what kind of technique this is, who it’s suitable for in digital, and how to use it correctly. What is freewriting Freewriting is free writing, a form of… Continue reading How to improve your digital skills using freewriting