How does Google treat click-throughs from non-topic sites and traffic sharing?

There is a gaming-themed website. I found a site for traffic exchange, but the topics of such sites, of course, are not at all gaming (politics, show business, etc.).So, I installed their widget for my own sake, traffic has grown normally, but there are fears that search engines may somehow react negatively to this. Is… Continue reading How does Google treat click-throughs from non-topic sites and traffic sharing?

Case: how a mobile application and talk show helped a fitness club from Nizhnevartovsk launch an effective loyalty program

Recently, after 2 months of visiting the club, we recorded 7000 points on our client’s account. He gained most of them for publications on social networks. To understand, for 1 post about the club we get 7 points. How did this happen? A convenient mechanism (in our case, a mobile application) + decent content (a… Continue reading Case: how a mobile application and talk show helped a fitness club from Nizhnevartovsk launch an effective loyalty program

Unit economics calculator from JetStyle: why you need it and how to use it

*** Five years ago, two events happened to me almost simultaneously. First, I was asked to develop a board game about unit economics (that’s how I learned the term and how the concept generally works). Secondly, I began working as a product director at Rideró and using unit economics in practice. I must say that… Continue reading Unit economics calculator from JetStyle: why you need it and how to use it

How to properly scale campaigns from YAN to other advertising systems

Have you ever encountered a situation where attempts to improve an advertising campaign in YAN did not bring results? That is, the campaign has been launched, even bringing conversions at an acceptable price, but you want to scale the result and at the same time maintain the optimal cost per application, and campaign optimization is… Continue reading How to properly scale campaigns from YAN to other advertising systems

From callback to effective call: how to save money invested in Lead Ads

A request for a call back is a format well known in the market. It appeared in Facebook products in June 2015, and in 2017 the format became available on VKontakte and Odnoklassniki. Today, in 2019, a number of factors can still affect its effectiveness if they are outside the control of your performance department,… Continue reading From callback to effective call: how to save money invested in Lead Ads

Tkano case: how to send products to bloggers and get good reviews from them

Numerous eye-tracking studies claim that the average Internet user has decidedly stopped trusting pop-up links and advertising banners with world-class stars. Today, the opinion of a person whose lifestyle he supports and completely trusts is important to him – a blogger. This is why classic advertising and targeting are fading into the shadows, and influence… Continue reading Tkano case: how to send products to bloggers and get good reviews from them

How an agency can grow during a crisis and not slow down during growth – an interview with Nikolai Fetyukhin from MST

Information about MST company MST specializes in comprehensive digital services for brands and has more than 150 professional awards. The staff consists of 100 specialists in 4 offices from 3 countries (2 offices in Ulyanovsk, 1 in Moscow, 1 in Singapore). Over 15 years, the agency has accumulated a portfolio of work for many leading… Continue reading How an agency can grow during a crisis and not slow down during growth – an interview with Nikolai Fetyukhin from MST

Impressions from AGIMA Partners Weekend 2019: how a studio can increase revenue and where to get targeted leads

On July 26–28, I attended an agency event (“without clients”), which AGIMA came up with two years ago for its partners to sum up the year and exchange experiences. But over time, the format has expanded, and now any studio can attend these conventions. Who spoke: AGIMA tops, Sergey Ryzhikov (Bitrix), owners of significant ratings… Continue reading Impressions from AGIMA Partners Weekend 2019: how a studio can increase revenue and where to get targeted leads

Case of the Aloesmart cosmetics store chain: how we grew over the year from 493 receipts to 15,394 receipts per month

In May 2018, we had one retail store in Chelyabinsk, 8,000 followers on Instagram and 493 sales per month. During the year from May 2018 to May 2019, 41,000 new clients came to us, the company’s revenue amounted to more than 112 million rubles, and there are already more than 120,000 subscribers on the Instagram… Continue reading Case of the Aloesmart cosmetics store chain: how we grew over the year from 493 receipts to 15,394 receipts per month

How to promote a YouTube channel from scratch in a year without investing in advertising

Every year it becomes more expensive to attract subscribers to a YouTube channel: previously one attracted one cost a ruble, but now it costs 5–10 rubles. The main paid methods are still the same: collaboration with bloggers, direct advertising with them and through Google AdWords. But it is necessary to consider the economic feasibility of… Continue reading How to promote a YouTube channel from scratch in a year without investing in advertising