Rewarded Video: from games to a new marketing tool

Useful for the user – beneficial for the brand In pursuit of their audience, advertisers are increasingly turning to mobile marketing. On average, out of 6.5 hours of total online time, a full 3 hours 14 minutes are spent by the average Internet user. on mobile phone and tablet. Share of mobile devices in global… Continue reading Rewarded Video: from games to a new marketing tool

Creative stories every day: how to engage subscribers with original games, polls and tests

We are the creative team of the Bloome project. We’ve been actively developing a comics profile on Instagram for a year now. It would be wrong to spend a long time over the content, draw the character in detail, and simply post memes in stories, the pixels of which resemble something created in Minecraft. So… Continue reading Creative stories every day: how to engage subscribers with original games, polls and tests

Anton Ermakov, COO SlickJump: “After the pandemic, “the hunger games” await us in the advertising market”

The fall in the advertising market in Russia due to the coronavirus pandemic may be much deeper than the 15–20% predicted by experts. Already, many companies are cutting advertising budgets and postponing the release of their products to the fall or even next year. It can be assumed that the advertising market in the second… Continue reading Anton Ermakov, COO SlickJump: “After the pandemic, “the hunger games” await us in the advertising market”

TOP 20 games on PC in 2023

Constantly, from year to year, new releases are released that surprise with their graphics, 2023 was no exception. Made the topgames 2023 years that have already been published or are waiting in the wings to appear to the audience. The list is compiled so that the selection includes shooters, strategies, quests and many other games.… Continue reading TOP 20 games on PC in 2023

How to create games. Part 2.

The first part of this incredible story here. Frameworks for browser games The first games for the browser were made in html and php. The mechanics were simple, using lists you could select the action “attack” or “defense”. With the development of flash technology, games have become more dynamic and interesting thanks to animation. In… Continue reading How to create games. Part 2.

28 tools for game development. Personal top of Svyatoslav Cherkasov, Lazy Bear Games

Cossa asked programmer and co-founder of an indie game development studio , tell us what tools gamedev uses. St. Petersburg studio Lazy Bear Games developed its first game Punch Club in 2016. Next up were Graveyard Keeper, Swag and Sorcery. Currently working on Punch Club 2. The games were released on mobile devices (iOS/Android) and… Continue reading 28 tools for game development. Personal top of Svyatoslav Cherkasov, Lazy Bear Games

Development of creative campaigns for computer games. Wargaming case

My name is Anna Tishkevich, and for the last 4 years I have been working on advertising campaigns to promote gaming products produced by the computer game developer Wargaming, creator of the legendary World of Tanks. I am currently the Creative Director of The Agency of Wargaming and oversee a creative team that includes a… Continue reading Development of creative campaigns for computer games. Wargaming case