How to triple ticket sales to a children’s educational and gaming park: the case of DigitalMust and KidZania

Project Features The target audience of the project is children, but the decision to purchase tickets is made by adults: parents or givers who purchase a visit to the park as a gift. Tasks 1. Increase ticket sales via the Internet. 2. Reduce CPL (cost per lead). Period: May 2019 – March 2020. Tools: contextual… Continue reading How to triple ticket sales to a children’s educational and gaming park: the case of DigitalMust and KidZania

How to work with a gaming audience. Gamers and Brands Research

2020 changed our lives: having lost many of their usual opportunities, people changed their behavior and adapted to the new reality. A notable consequence of the global lockdown has been a change in media consumption. People are playing more games, both on computers and game consoles, as well as on mobile devices. In this article… Continue reading How to work with a gaming audience. Gamers and Brands Research

Launch a game and not go broke: why market research is needed in gaming and how to conduct it

What is a genre, visual style, setting and why do you need marketing research at all? Three main concepts: genre — the mechanics on which the game is built. For example, strategy, survival, RPG and others; visual style — tone and presentation of the game in terms of graphics (comics, realism, etc.); setting — the… Continue reading Launch a game and not go broke: why market research is needed in gaming and how to conduct it