How to get the most out of Google Ads advertising campaigns with minimal effort on February 14

Holidays are always a busy time for business. Here you have increased demand, competition, and the desire to make the most of things when there is not much time. Features of purchases on February 14 Mastercard Love Index in 2018 showed that on February 14 people prefer to give flowers and jewelry, romantic dinners and… Continue reading How to get the most out of Google Ads advertising campaigns with minimal effort on February 14

YouTube celebrates 15 years: how it all began and how to promote now on the most popular video hosting site in the world

It’s hard to imagine, but in 15 years YouTube’s monthly audience has grown to , and users watch 250 million hours of video content every day. Today YouTube is the second most popular site after Google, and the phenomenal success of the video holding brings an annual income of . Impressive. In the platform’s archives… Continue reading YouTube celebrates 15 years: how it all began and how to promote now on the most popular video hosting site in the world

How to make effective email campaigns: all the most important things in one guide

Email newsletters are an effective marketing tool that allows you to build and maintain relationships with current and future clients. On average, every fifth email will be opened, and every tenth recipient will click on the link. At the same time, you don’t need a huge team of specialists to set up mailing lists. Many… Continue reading How to make effective email campaigns: all the most important things in one guide

How to get the most from native advertising from Zen bloggers: Sber’s case

Sergey Tankov Sber “I am developing the self-employment direction in Sberbank. Our bank allows people to easily register as a payer of professional income tax (PIT), conduct their routine operations and develop their business with the help of the bank’s services.” Until July 2020, the self-employment regime was valid only in four constituent entities of… Continue reading How to get the most from native advertising from Zen bloggers: Sber’s case

Google Search Console for dummies: how not to get bogged down in settings and get the most out of the service

To check a site for indexing, errors or search engine sanctions, different services are used. For example, Webcheck, MetaTagsTool, DareBoost. But some of them lack functionality or you have to pay to use some functions. There is a free alternative – Google Console Search. We’ll tell you what this service is, how to use it… Continue reading Google Search Console for dummies: how not to get bogged down in settings and get the most out of the service

How to make a viral landing page

–> Directors, lawyers, hairdressers, and other professionals have business cards, their main purpose is self-advertisement and self-promotion. There are also unique business cards on the Internet – these are landing pages. Let’s look at their functions and types, and also give some practical tips on creating such web pages. So, meet the landing page! Landing… Continue reading How to make a viral landing page

What content is the most popular or how to “hook” a visitor

–> What content is the most popular among users? His originality and uniqueness are unambiguous, but there are also features that can make people “fall in love” with him. It’s worth learning everything about them if you want to maintain constant attendance. is a complex step-by-step process, but the main problem is always the search… Continue reading What content is the most popular or how to “hook” a visitor

MAER: how we carried out our most technologically advanced DOOH campaign for Domklik

The advertising campaign for the Domklik service for searching, buying, selling and renting real estate from Sber has become one of the most technologically intensive in the outdoor advertising market in Russia. In it which acted as a contractor for the SberMarketing agency, simultaneously used four of its proprietary developments: analytics, targeting, dynamic creative and… Continue reading MAER: how we carried out our most technologically advanced DOOH campaign for Domklik

How Okko came up with the most effective YouTube creatives when other methods didn’t work

To become number one, the service increased the number and variety of video creatives and at the same time began advertising its website, mobile application and Smart TV. The smartphone app generated 10-15% more lifetime value (LTV) than other platforms, so the promotion strategy focused on it. The web version is inferior to the mobile… Continue reading How Okko came up with the most effective YouTube creatives when other methods didn’t work

what is it and how to use it to increase website conversion

–> Marketers around the world claim that to increase To create your own website, you need to look at the resource from the perspective of your client or reader. Sometimes this is not easy to do, because the path your user will take can be complex and not always obvious. If this is true, then… Continue reading what is it and how to use it to increase website conversion