How to install the Facebook* pixel on your website yourself

About Facebook*-pixel A Facebook* Pixel is a piece of JavaScript code that collects information about site visitors and helps you target ads on Facebook* and Instagram*. Guide to Facebook Advertising* Lead Ads The Facebook pixel remembers everyone who visited the site and transfers this information to the Facebook advertising account*. Thanks to this, we can… Continue reading How to install the Facebook* pixel on your website yourself

How to determine the color of a pixel?

Each pixel has its own color. And it is always encrypted in numbers, depending on the color model. To find out the exact color, you need to understand in which model it is presented and determine its values. Spoiler: we won’t be able to determine it “by eye”; we’ll find out through special tools and… Continue reading How to determine the color of a pixel?

“Setting up Facebook advertising* in a new way”: changes in pixel operation after the release of iOS 14 and how to live with it

In the world of targetologists, there is only talk about how working with advertising on Facebook* and Instagram* will change in connection with the release of iOS 14. What are they talking about? What will change in working with these social networks? How to minimize losses? We will answer these questions in the article. Until… Continue reading “Setting up Facebook advertising* in a new way”: changes in pixel operation after the release of iOS 14 and how to live with it

What is a VKontakte retargeting pixel, how to install and use it

The VKontakte pixel is a special code (JavaScript) created by the developers of the VKontakte advertising system. This code is placed in the code of the advertiser’s website pages so that the social network can track user actions on it. Why do you need to record information about user actions on the site? With this… Continue reading What is a VKontakte retargeting pixel, how to install and use it

How to install the Facebook pixel* on a website: 3 installation methods and checking the pixel’s operation

The Facebook* Pixel is a must-have tool if you want to effectively attract potential customers from Facebook* or Instagram* to your website. In this article we will look at the main issues regarding the pixel and look at several ways to install it. What is the Facebook pixel* and why is it needed? The Facebook… Continue reading How to install the Facebook pixel* on a website: 3 installation methods and checking the pixel’s operation