How users view pages, layout guidelines

Have you ever won­dered why some sites are eas­i­er and more enjoy­able to browse, while oth­ers are the oppo­site? The thing is that in the first case, the design­er did…

How to view email newsletter statistics in Yandex.Metrica

Yandex.Metrica is an ana­lyt­ics sys­tem in which you can track user behav­ior on the site: tran­si­tions, dura­tion of page view­ing, con­ver­sions and income. UniSender can be inte­grat­ed with Yandex.Metrica in…

How to view mailing statistics in Google Analytics

Google Ana­lyt­ics (GA) is a pow­er­ful tool for assess­ing the effec­tive­ness of an email chan­nel. Togeth­er with And it gives the email mar­keter knowl­edge of how suc­cess­ful his cam­paigns are…