How to restore positions after they have been scanned by a robot with a 404 server response?

By mistake, some pages were assigned a 404 server response. So they hung there for a couple of weeks and the positions sank significantly.Is it possible to restore positions by assigning them 200 server response? Or is it better to create new pages and set up 301 redirects? Answer In your case, we would recommend… Continue reading How to restore positions after they have been scanned by a robot with a 404 server response?

How to implement an online store with delivery to different countries?

We want to make an online store, the goods of which will be delivered to many countries (Russia, Belarus, Lithuania, Kazakhstan, Canada, France, etc.).How to properly implement a site in this case? What should you pay special attention to? Answer Optimization for sites that target multiple languages ​​and regions (multilingual and multiregional) has a number… Continue reading How to implement an online store with delivery to different countries?

Case “Swipe”: how to come up with and launch a successful quest on Instagram without any money at all, but with wild enthusiasm

Background: in November 2018 we released a board game , where the main instrument of the game is the smartphone of the participants. You can read about the history of the game’s creation . Since then, we began to learn a lot of interesting things about selling online. We tried exchanging games for advertising from… Continue reading Case “Swipe”: how to come up with and launch a successful quest on Instagram without any money at all, but with wild enthusiasm

How an agency can grow during a crisis and not slow down during growth – an interview with Nikolai Fetyukhin from MST

Information about MST company MST specializes in comprehensive digital services for brands and has more than 150 professional awards. The staff consists of 100 specialists in 4 offices from 3 countries (2 offices in Ulyanovsk, 1 in Moscow, 1 in Singapore). Over 15 years, the agency has accumulated a portfolio of work for many leading… Continue reading How an agency can grow during a crisis and not slow down during growth – an interview with Nikolai Fetyukhin from MST

How to connect reality with expectation and learn emotional balance. Psychological fitness online

A glass of water, a massage or a spa session are treatments that will calm you down for a while, but will not teach you to maintain a feeling of peace within. Since the beginning of the year App Store And Google Play You can download the “Feeling of Peace” application; this mobile application creates… Continue reading How to connect reality with expectation and learn emotional balance. Psychological fitness online

How to automate financial accounting, increase company profitability by 4 times and improve work with accounts receivable

Dmitry Klindukhov, an entrepreneur from St. Petersburg, said: why we had to look for a replacement for Excel to keep track of company finances; how he saw the real profitability of the company and realized that something needed to be changed; how to organize work with accounts receivable when clients delay payment; how to spend… Continue reading How to automate financial accounting, increase company profitability by 4 times and improve work with accounts receivable

How to come up with ideas for creating visual content

Art director of a production studio Andrey Lishakov on YouTube channel about how he and his team use the Scamper creativity technique to generate new ideas for filming. We publish the main points from this video and tell you in what situations this creativity technique is effective. Scamper is a technique developed by researcher Bob… Continue reading How to come up with ideas for creating visual content

How Beeline tripled the memorability of advertising and what does it have to do with the nerves of motorists

Previously, mobile operators fought for new subscribers: now the conditions of a saturated market prioritize switching tasks and working with loyalty. To attract new subscribers, operators are looking for new tools – for example, geomedia formats that help increase product knowledge in original ways. We study the case of the Beeline operator, who, with the… Continue reading How Beeline tripled the memorability of advertising and what does it have to do with the nerves of motorists

“An introverted developer is a myth for us”: an interview with Division about how to create unique business applications from scratch

Company Division has been engaged in commercial development of business applications and development of martech products for agencies and advertisers for more than 5 years. Among the company’s clients are Mazda, HeadHunter, Perekrestok, Svyaznoy and other major representatives of various industries. How did it all begin, how did the idea come about, who was at… Continue reading “An introverted developer is a myth for us”: an interview with Division about how to create unique business applications from scratch

How we came up with a new format for video calls on social networks, bypassed the algorithms and got explosive post statistics

Social networks unanimously pessimize posts with calls like “Share” or “Like.” Alexey Vladykin, head of full-cycle video production Best Video Production, spoke fascinatingly about how they solved this problem. You can even reinvent the bicycle… More than once or twice we have heard that the mechanism of appeals in social networks is dead. After all,… Continue reading How we came up with a new format for video calls on social networks, bypassed the algorithms and got explosive post statistics